Understanding your customer
In retail, knowing your customer isn’t optional. It’s everything. This section will give you the tools to decode customer behavior, uncover hidden patterns and identify growth opportunities—all so you can make the right moves when it counts.
Pro Tip: Set calendar reminders to keep yourself on track.
Explore key retail topics module by module, diving deep into each resource as you go.
Module 1
Leveraging retail data for brand growth
The numbers tell a story. Dig in, and you’ll uncover new ways to meet customer needs.
Module 1
Leveraging retail data for brand growth
The numbers tell a story. Dig in, and you’ll uncover new ways to meet customer needs.
Time: 5m
Module 2
Understanding your sales data
Want to know what’s driving revenue? Unpack your sales data to see what’s working and what isn’t.
Module 2
Understanding your sales data
Want to know what’s driving revenue? Unpack your sales data to see what’s working and what isn’t.
Time: 5m
Module 3
Picking the right product category
Your product has a shelf to claim. Discover where it belongs and why it matters.
Module 3
Picking the right product category
Your product has a shelf to claim. Discover where it belongs and why it matters.
Time: 5m
Module 4
Getting to know your customers
Who buys your product—and why? The answers could reveal your path to profit.
Module 4
Getting to know your customers
Who buys your product—and why? The answers could reveal your path to profit.
Time: 15m
Module 5
Identifying your target audience
Smart growth starts here. Find out who to reach and where to reach them.
Module 5
Identifying your target audience
Smart growth starts here. Find out who to reach and where to reach them.
Time: 10m
