Target Takeoff Winter 2025 Cohort: Meet the Brands

Spring marks a season of fresh starts—and at Target, it’s also a moment to welcome what’s new. The Target Takeoff Winter 2025 cohort has officially graduated from the Takeoff program, marking an exciting milestone as nine founder‑led brands make their debut on Target shelves and online.

From everyday essentials to thoughtfully designed favorites, each brand in this cohort represents what Takeoff is all about: entrepreneurs building with purpose, creativity and staying power. With support from Target Takeoff’s full‑spectrum program—from merchandising and marketing to operations and scaling—these brands are bringing their ideas to life for Target guests everywhere.

Meet the newest Target Takeoff brands now available to shop.

Beetles Gel Polish

Affordable, salon‑quality gel manicures—made easy at home.

Beetles Gel Polish is known for long‑lasting color and easy‑to‑use, all‑in‑one kits that make at‑home manicures feel effortless. Built on the belief that great nails should be accessible to everyone, the brand empowers guests to create professional‑looking results—no salon appointment required.

Shop Beetles at Target.

Skala Cosmetics

Brazilian hair care rooted in performance, affordability and purpose.

A global favorite, Skala delivers vegan, cruelty‑free hair care that doesn’t compromise on results. With a mission‑driven approach and decades of brand‑building expertise behind it, Skala brings high‑quality hair care to more guests than ever.

Shop Skala at Target.

Hanhoo

Skincare solutions that grow with you.

Best known for its fan‑favorite acne patches, Hanhoo is expanding its lineup to support a wider range of skin concerns. Built on clarity and approachability, the brand helps guests navigate their skincare journeys with gentle, effective solutions designed for multiple skin types.

Shop Hanhoo at Target.

K’lani

Hair accessories with meaning—designed to be worn every day.

K’lani’s hair‑tie bracelets blend style, function and inspiration, creating accessories that do more than look good. Built around thoughtful design and strong retail collaboration, the brand delivers everyday essentials women and girls reach for again and again.

Shop K’lani at Target.

Toddlekind

Design‑led baby essentials made for modern homes.

Toddlekind creates beautifully designed playmats and family essentials that bring together form and function. With a focus on quality, safety and consistency, the brand offers modern solutions that fit seamlessly into everyday life.

Shop Toddlekind at Target.

WildBird

Beautiful baby carriers that bring parents and babies closer.

What began as a solution for parents seeking comfort and connection has grown into a beloved babywearing brand. WildBird is known for thoughtful design, quality textiles and products that help parents keep their little ones close through every stage.

Shop WildBird at Target.

Nēmah

Modern care for moms and babies—through every phase.

Created to better support families during pregnancy, postpartum and beyond, Nēmah offers clean, vegan essentials designed for real life. With an elevated approach to care, the brand is redefining what support looks like for moms and babies alike.

Shop Nēmah at Target.

CauliPuffs

Better‑for‑you snacks made for little ones—and parents too.

CauliPuffs makes snack time easier with baked, gluten‑free cauliflower puffs made using avocado oil. Created with families in mind, these snacks deliver clean ingredients and great taste kids love.

Shop CauliPuffs at Target.

Round21

Sports culture reimagined through art and self‑expression.

Round21 transforms sports merchandise into a platform for storytelling and identity. By partnering with independent artists and athletes, the brand creates apparel that connects fans to sport in more meaningful ways—where every piece tells a story.

Shop Round21 at Target.

Hear from the founders

Behind every Takeoff brand is a story of perseverance, creativity and belief. Hear directly from the founders of Toddlekind, Nēmah, Round21 and CauliPuffs as they share what being recognized by Target—and joining the Takeoff program—means to them.

Watch the video.

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