Target Takeoff Fall 2025: Meet the brands

Fall brings to mind fresh beginnings, making it the perfect time to make way in your nursery and pantry for the latest Target Takeoff brands hitting Target stores and online. Whether it’s a hypoallergenic, chlorine-free diaper you can trust for your little one or a fiber-packed pasta that makes hitting your nutrition goals easier than ever, here’s an introduction to the newest brands who’ve made their Target dreams come true in part to Target Takeoff’s full-spectrum support. 

Nest Diapers (Target Takeoff Baby 2024): Inspired by the safety and warmth of a nest, high-performance, sustainable diapers that redefine baby care and safely reduce the long-term build of plastic waste in the environment.  

Founded by former healthcare professionals Ana Gulde and Clark Sather, Nest Diapers is committed to reducing plastic waste by using materials that are safe for the planet and children. By selecting and developing materials that are low‑impact – as well as totally chlorine-free, hypoallergenic and dermatologist‑tested – Nest Diapers is a diaper you can trust, for the future children deserve. 

Shop Nest at Target.  

Three Farm Daughters (Target Takeoff Food and Beverage 2025): Nutrition from the farm, high-fiber pasta made from two simple ingredients. 

Born in North Dakota and growing up in a farming family, founders (and sisters!) Annie, Mollie and Grace Ficocello’s passion for agriculture and land started at a young age. Featuring more fiber, protein and fewer calories and net carbs than traditional pasta, 3 Farms Daughters are simple, clean and satisfying. 

Shop Three Farm Daughters at Target. 

For even more shoppable newness across your favorite categories at Target –⁠ including food and beverage, beauty, essentials and more – get up to speed on all of our on-shelf alumni here. 

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