Skip to content

Applications for 2024 programs will open in January 2024. Connect with the team and get free resources now. Tell us about your business

Target Accelerators launches 2020 Takeoff Household Essentials cohort

Jump to content
Target Accelerators launches 2020 Takeoff Household Essentials cohort

Now in its fourth year, Target Takeoff is a product-focused accelerator program designed to help emerging brands deepen their retail knowledge through Target mentorship and personalized curriculum for CPG brands.  

 On July 6th, the Household Essentials program kicked-off with brands ranging from cleaning supplies, paper products and air care. For the first time, Target Accelerators is inviting emerging brands that are bringing a fresh perspective to this major Target category through sustainability, design, product innovation and guest safety at the forefront. This 100% virtual program will conclude after 5 weeks of mass retail curriculum as well as in-depth mentorship from Target leaders, industry experts and alumni.  

 As the second Takeoff program of 2020, we are excited to welcome five incredible Household Essentials brands into our latest cohort. Meet these innovative brands and learn more about their products below: 

  • Bippy | Earth-friendly butt stuff  
  • Scent Fill | The only 100% natural plugin air freshener option with 0% weird chemicals  
  • Squeak | Natural and organic cleaning products  
  • PlantPaper | Tree-Free, Toxin-Free Toilet Paper  
  • Veles | The first closed-loop cleaner  


 Check out the rest of our outstanding Takeoff alumni here 

Post topic(s): Household essentials Target Takeoff Mature

The inside scoop

Get the latest updates on incoming cohorts and program alumni.

Stay in the know

Tell us about your business

Applications are currently closed but you can still tell us about your company. By sharing some details now, you'll be one of the first to know when applications open next. In the meantime, we'll send you free resources and tools to prepare you for the application process and beyond.

Get notified when applications are open

Be one of the first to know when applications open next, plus we’ll connect you with all the tools and resources you need to prepare.