Ready to take a peek at the hottest new products in postpartum and baby care? Our newest Target Takeoff cohort features standout brands – each representing purpose-driven innovation – that are currently shoppable at Target stores and Target.com. Score the details below and get ready to add to cart.
- ANYA
Focused on postpartum care, ANYA combines thoughtful design with a mission to support new mothers. With solutions designed to simplify recovery and wellness after childbirth, this brand is a must-have for every new mom’s toolkit.
Shop ANYA at Target
- Lacevo
Revolutionizing nursing and feeding solutions, LACEVO is a brand parents will love for its sleek, stylish products that combine cutting edge technology with unrivalled comfort and convenience. From their must-have Wearable Breast Pumps, through to their super compact Bottle Warmers and accessories, LACEVO is here to support families during those precious early years.
Shop LACEVO at Target
- Loco Bebé
Bringing delicious and nutritious baby food options to the table, Loco Bebé focuses on providing convenient, high-quality meals for little ones. This brand ensures that parents have access to wholesome options that babies enjoy.
Shop Loco Bebé at Target
- Oat Mama
Supporting mothers through pregnancy and lactation, Oat Mama offers thoughtfully designed snacks and supplements. From lactation-boosting bars to nutrient-packed products, this brand is a favorite for moms who want nourishment tailored to their needs.
Shop Oat Mama at Target
These alumni embody innovation, community, and care, aligning with Target’s mission to deliver exciting products and solutions to guests from coast to coast. And by supporting these brands, you’re not only investing in cutting-edge solutions, but also championing small businesses dedicated to making life easier for parents and caregivers.
Check out all of these brands for yourself at Target and stay tuned to explore how these Target Takeoff alumni are making waves in 2025.
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Post topic(s): Baby & toddler Target Takeoff

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