Meet the 2023 Target Takeoff Essentials cohort

On October 16, the Target Accelerators team will welcome the 2023 Target Takeoff Essentials cohort. As the first cohort entirely focused on supporting founders with remarkable brands in the baby, home, household essentials, and pets categories, Target Takeoff Essentials will feature approximately nine participating companies.

Looking ahead, the 2023 Target Essentials cohort will embark on a robust six-week journey, designed to prepare businesses to scale their brands for success on mass-retail shelves through connections with industry leaders, founders, peers and Target team members, as well as a curated, actionable curriculum. Excited to meet the founders? From plant-based skin care and pioneering pet nutrition to biodegradable diaper and wet wipes to data-driven care for your baby, take a look at the brands that make up Target Takeoff Essentials 2023.

Besties | Pets
Huntington Beach, CA | Instagram

The Besties brand aims to capture all of the joys that come from sharing your life with a pet with pet accessories that are cheerful, adventurous, expressive, playful, and timeless.

Cubtale | Baby and Toddler
Los Angeles, CA | Instagram

Cubtale is here to connect care. They are on a journey to provide peace of mind to parents with coordination tools that capture routine care data accurately. Cubtale personalizes a caregiver’s journey, and bring caregivers vetted insights that are relevant and timely.

Dog & Whistle | Pets
Las Vegas, NV | Instagram

Dog and Whistle is a pioneering pet nutrition company deeply committed to both sustainability and the well-being of your pets. Their mission revolves around revolutionizing the pet food industry while significantly reducing its environmental footprint.

Fresh Peaches | Health and Personal Care
Buena Park, CA | Instagram

Fresh Peaches is a disruptive brand that is solving all of the pain points in today’s wiping experience with a proprietary gel that turns any toilet paper into a wet wipe that is 100% flushable, biodegradable, pH optimized for feminine hygiene and designed for travel, while using the safest ingredients. They are saving the planet one wipe at a time, with a solution that is better for you and better for the planet.

Fulton | Health and Personal Care
New York, NY | Instagram

Fulton is a modern brand of arch support, offering comfortable, supportive, and sustainable insoles that mold to your arch as you walk to provide customized support.

Globowl | Baby and Toddler
Chicago, Il | Instagram

Globowl is an internationally-inspired baby and toddler food company introducing babies to big flavors, safe textures and common allergens as they start solids to help prevent picky eating and texture aversions and mitigate food allergies. Their chef-curated meals give kids the chance to experience tastes from around the world when they’re most receptive to new flavors and textures, leading to a lifetime of adventurous eating.

Jaiye | Baby and Toddler
Portland, OR | Instagram

Jaiye offers eco-friendly, soft, sturdy and highly absorbent biodegradable diaper and baby accessories for consciously-minded parents.

Melabebe | Baby and Toddler
Denver, CO | Instagram

What began as one mom’s goal of nurturing her baby’s sensitive skin is now the ideal plant-based skincare care line for all skin types, hues, and shades.

Splatz | Baby and Toddler
Westport, CT | Instagram

One Fun Company creates playful personal care products for kids designed to turn ordinary tasks into extraordinary experiences, while building healthy habits and inspiring spontaneous giggles as they work. With a gentle squeeze and an awesome SPLAT!, each SPLATZ soap bubble turns this essential task into good clean fun.