Introducing the Target Takeoff Spring 2025 cohort
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Written by Target Accelerators
on May 22, 2025
From clean home champions to soul-soothing sweets, the latest Target Takeoff brands are officially landing in Target stores and online. Each of these brands participated in Target Takeoff, a program that supports emerging entrepreneurs with mentorship, retail insights and access to Target’s vast network of resources. Their launch represents the spirit of innovation that drives the Target Takeoff program — and Target’s commitment to bringing bold, purpose-led brands to shelves nationwide. These four alumni brands bring bold ideas, sustainable solutions and feel-good flavors to your daily routine, and now you can grab them on your next Target run. Ready to shop? Let’s meet the brands:
Blueland
Say goodbye to single-use plastic. Blueland is revolutionizing household cleaning with tablet-based formulas that work with reusable bottles and your tap water — no waste, no compromise. From toilet cleaners to laundry tablets, these eco-friendly products are designed to be effective, compact and beautiful. Shop Blueland at Target.
ZEYA
Home fragrance is getting a wellness upgrade. ZEYA offers clean, non-toxic functional fragrances and elegant electric diffusers that smell as good as they make you feel. Designed to boost mood and support wellbeing, this brand blends modern design with aromatherapy for the conscious home. Shop ZEYA at Target.
Creamalicious
Founded by executive chef Liz Rogers, Creamalicious brings Southern hospitality to the freezer aisle with decadent, artisan ice creams inspired by nostalgic desserts. Each pint tells a story —like Slap Yo’ Mama Banana Pudding or Thick as Thieves Pecan Pie — and celebrates community, heritage and flavor. Shop Creamalicious at Target.
Protein Pints
Protein-packed and dessert-approved. Protein Pints delivers rich, satisfying ice cream with up to 35 grams of protein per pint, all without compromising on taste. It’s the perfect post-workout reward or late-night snack that supports your goals and your cravings. Shop Protein Pints at Target.
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Post topic(s): Food & beverageHome Target Takeoff
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