Bold brands, big impact: Target Accelerators alumni redefining retail

Whether you’re searching for clean skincare, inventive baby essentials, better‑for‑you snacks or sustainable home care, Target Accelerators alumni represent the breadth, depth and future of consumer innovation. 

Take a look at how these founders are reshaping retail—and making it easier than ever to shop small while thinking big. 

Food & Beverage: Flavor meets function 

These alumni brands are reimagining pantry staples and on‑the‑go eats with global roots, better‑for‑you ingredients and founder‑led purpose. 

• Brooklyn Tea: Premium loose-leaf teas that celebrate Black culture and wellness.
• Bumpin Blends: Dietitian-approved frozen smoothie cubes tailored to your needs.   
• Creamalicious: Decadent Southern dessert-inspired ice creams by Chef Liz Rogers. 
• DEUX: Vegan and gluten-free snacks enhanced with functional ingredients.  
• Ezra Coffee Company: Small-batch, premium coffee rooted in culture and storytelling. 
• Hot N Saucy: Vegetable-based hot sauces curated in small batches.
• Lil Bucks: Cravable snacks made from protein-packed buckwheat.  
• MiLa (XIA OCHI JIE): Handmade Chinese dumplings crafted for convenience and authenticity.   
• Mocktail Club: Sophisticated non-alcoholic cocktails in bold, global flavors.   
• Protein Pints: High-protein, high-flavor ice cream that tastes like a treat.   
• Sanzo: Asian-inspired sparkling water made with real fruit.   
• SOMOS: Delicious, ready-to-eat Mexican meals with clean ingredients.   
• UNiTE: Protein bars inspired by global flavors.   
• wildwonder: Prebiotic sparkling drinks for gut health with a fun twist.   
• YOGA POPS: Popped water lily seeds with Ayurvedic inspiration.  

Beauty, Personal Care & Wellness: Founder-led and future-focused 

This category includes beauty innovators who are pushing clean, inclusive and culturally inspired solutions forward: 

• APTO Skincare: Clean, gender-inclusive skincare that’s as functional as it is affordable.  
• Everyday Humans: Fun SPF and body care for daily use. 
• Golde: Superfood-powered health and beauty for every body.
• JUPITER: Elevated hair products for dandruff and dry scalp.  
• Luna Magic: Latina-founded beauty with bold color and cultural joy. 
• Mented Cosmetics: Cruelty-free, vegan and shade-inclusive makeup for all women.  
• Mother’s Shea (Eu’Genia): Whipped shea butter products inspired by family legacy. 
• OARS + ALPS: Sun protection essentials across deodorant, sunscreen and skin care offerings.  
• ROSEN Skincare: Acne care made for real skin, with ingredients that work.   
• Scotch Porter: Beard and skincare products with clean ingredients for men.   
• SkinKick: Plant-powered skincare that clears without compromise.   
• Solara Suncare: Premium mineral sun care created for sensitive skin.   
• Terra Origin: Supplements and collagen rooted in Ayurvedic tradition.   
• Undefined Beauty: Inclusive skincare made with botanicals and a mission.
• Young King Hair Care: Thoughtful haircare products created for boys of color. 

Baby & Toddler: Practical, thoughtful and parent-driven 

Founders in this category are creating smarter, safer and more stylish ways to care for little ones—with plenty of experience behind the products: 

• Anya: Postpartum care essentials created by moms, for moms.   
• Busy Baby Mat: Keep toys off the floor and babies happily engaged.   
• Darlyng & Co.: Essentials inspired by NICU parenting.   
• Esembly: Eco-conscious diapering with washable systems.   
• Lacevo: Revolutionary nursing and feeding solutions ideal for new parents.
• Loco Bebe: Elevated, clean diapering and accessories. 
• PippySips: Nursing storage and cooling solutions that simplify feeding.  
• Oat Mama: Lactation bars and teas made to nourish moms.   
• PillowSheets: All-in-one bedding with built-in pillows for little ones.   
• STINA & MAE: Organic cotton accessories that are sweet and safe. 
• The Clever Baby: Innovative, clever products that make life easier for parents. 

Pets: Smarter products for our four-legged family 

These brands are elevating pet wellness with clean ingredients, vet insight and modern design: 

• KindTail: Sleek, modern pet crates and travel essentials.   
• MySimplePetLab: Veterinarian-approved at-home test kits and grooming solutions. 
• Native Pet: Clean supplements backed by science and loved by dogs.
• Treat Collective: Limited-ingredient treats made for furry friends.   
• Wolf Spring: Functional hydration for dogs of all ages.  

Home, Household and Fragrance: Elevated Essentials 

From sustainable cleaning to sensory-driven home design, these alumni are turning everyday routines into moments of joy: 

• Be Rooted: Now in home decor, this brand’s products are rooted in affirmation and design.   
• Blueland: Eco-friendly cleaning that reduces waste with refillable tablets. 
• KINFIELD: Clean, effective outdoor products – think wipes, balms and more – that work for every adventure. 
• Zeya: Functional fragrances that improve mood and atmosphere.  

Games, Gifts & More: Purposeful Play 

• GameFlo: Games designed to spark joy, connection and conversation.  

When you shop Target Accelerators alumni brands, you’re doing more than discovering your new favorite product —you’re investing in founder-led innovation, diverse entrepreneurship and a more inclusive future of retail. 

Every brand started with a spark, a story and a problem worth solving. Today, these alumni are thriving at Target and proving that small beginnings can lead to a big impact. 

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