Peak sales season is around the corner, making it the perfect time to revisit your business plan in preparation for the busy shopping period ahead. After all, the winter holidays – which take place in Q4, as it’s known in industry-speak – often generate a spike in sales, as it coincides with the seasonal gift-giving period.
With Q4 representing a make-or-break moment for many small businesses, set your company up for success with advice from retail experts Alli Ball, founder of the Food Biz Wiz, Miguel Leal, Co-Founder and CEO, SOMOS Foods and Catherine Smith, Sr. Divisional, Home – Seasonal, Target, in this can’t-miss-it, immersive conversation touching on everything from marketing strategy to timely manufacturing tips.
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